September 1, 2009

Samsung Announces App Store Launch for September 14

South Korean mobile phone maker Samsung has announced today that it plans on opening its on-device application store for all Samsung smartphones on September 14. Already expected to kick off this year, the Application Store is set to be launched in the UK, France and Italy, the company states, mentioning that it will also come to over 30 countries in the near future, including Germany and Spain. At the same time, it should be noted that the app portal will only be available on Omnia and I8910 HD handsets, with Omnia II (I8000) and OmniaLITE (B7300) to see support shortly after the launch.


The new Samsung Application Store comes to the market in line with other application portals launched by leading mobile phone makers and wireless carriers, in a trend that was initiated by Apple's App Store. According to Samsung, mobile phone users will find a wide range of applications available at its app portal, including games, references, social networking, e-books and other solutions. In order to access the store, Omnia users will have to install a mobile client available for download at samsungapps.com, while I8910 HD ones only need to update their software.

The client comes with support for English, French and Italian, and for credit card and phone billing. In addition, the company also says that those who haven't yet signed up as members of the Application Store will still be able to download and purchase apps, only that they will use the phone billing payment option. There will be more than 300 software solutions available at launch, and their number should rise to over 2,000 before the end of the year, the company says.

“Samsung is a proven leader in delivering a fantastic end-to-end mobile experience and continues to demonstrate its dedication to its customers with the new Samsung Application Store,” said Paul Reddick, CEO of Handmark. “As the exclusive content aggregator for the store, we are excited to bring the largest catalogue of both Handmark content as well as popular titles from our extensive network of partners to Samsung customers on day one.” Hosoo Lee, executive vice president of Samsung’s Media Solution Center, added,“The Application Store will expand the service channel, not only on handheld devices but also on PCs through the launch of new PC software. The software will allow customers to download applications and manage them on a PC to maximize service usability

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